Tottenham Court Road



Main contractor

Ernest Park Ltd


Rolfe Judd Architects


Argeton Terracotta Cladding

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Designed by Rolfe Judd Architects, the retail and residential development of Tottenham Court Road, also known as Artisan, has transformed this central London location on Goodge Street. The design preserves the existing style of the area, while bringing something contemporary to the streetscape.

The development consisted of five existing buildings, each with its own historic style and details, some dating back to the Victorian and Georgian eras. Combining modern design and materials, Rolfe Judd Architects aimed to enable old and new elements to sit harmoniously alongside each other.

Consisting of street level retail units and 13 contemporary apartments above, this striking development has since won a host of awards including the Evening Standard New Homes ‘Grand Prix’ award in 2016 and the Sunday Times British Homes ‘Development of the Year’ award.

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Located in the artistic and bohemian area of Fitzrovia, the Artisan development occupies a prominent position on the corner of Tottenham Court Road, with each side adjacent to a historic building with its own intricate details and colour palette.

One side features a Victorian building with ornate stone details and a traditional red brick facade. The adjacent new elevation has been completed using Lineo tiles from the Argeton terracotta rainscreen system, in a traditional terracotta shade. The two facades are knitted together seamlessly, demonstrating that through careful design and meticulous specification, traditional buildings and historical character can be preserved and enhanced with contemporary material components.

The other side of the development features a classic Bloomsbury-style Georgian terrace elevation, which has been restored, preserved and modernised. In keeping with the darker brickwork, Iron Grey coloured Lineo tiles from the Argeton rainscreen cladding system were selected. The consistency of the terracotta tiles wrapping around the refurbished facade, in shades that reflect the neighbouring vernacular, carefully pulls the whole development together.

To find out more about Argeton terracotta rainscreen, click here.

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